In addition to The Freeman magazine, print and e-book covers, and various printed collateral, we had the privilege of laying out FEE’s annual reports four years in a row. Creative Direction by Sara Seal of Hello Waldo.

Creating and reimagining infographics played a big role in these - making different data sets visually digestible for stakeholders became something of a passion of mine, and when I say “I love solving problems with design,” this is one of my favorite tools to use.

Custom layout, type treatment, editing, and illustration were updated every year, with small tweaks and advancements made to the brand.