oVertone is a scrappy hair coloring conditioner brand that empowers people to skip box dye and pricey salon touch-ups, and achieve vibrant hair color without excessive damage.

oVertone released a new product to their portfolio; The Fader Shampoo, to further empower people to take control of their shade. With a new product, new components, and new portfolio came new design needs.

Concepted, sketched, designed, revised, and created final art files for oVertone’s new shampoo packaging. Partnered with Purchasing department, Marketing department, and component / print vendors to create packaging that complied with industry and brand standards. Created subsequent visual assets for campaigns, and maintained portfolio structure as new products and categories were added.

The collaboration of a lifetime - Disney’s Cruella x oVertone. We created four get-the-look conditioner kits and created a campaign with Disney’s team to showcase the badass looks.

Assisted the Creative Director, Art Director, and Senior Content Creator in conceptualizing, mood- boarding, and ultimately setting the scene within the approved concept and themes that Disney provided.

Painted mural, dressed set, managed props, and lived my dream.

When oVertone elected to sell through Amazon’s B2C fulfillment, we needed to explore options for secondary packaging design. Working with Stone Strategy & Design, we consulted and conceptualized different designs, ultimately landing on these embossed beauties with custom brush stroke patterns.

Creative Director: Shanna Polesovsky

Ritual is a field hockey company based out of Australia. They’ve set out to deliver a range of hockey gear that is unique. Their products are designed for individuals who demand function, creativity and sense of style in the products they choose to own.

Their ritual is about thoughtful, purposeful design. They keep their product range limited so they can focus on creating outstanding products. Every product is designed from the ground up to perform a specific function and reflect extensive research and development. They explore the relationship between materials, design, people and hockey. Their expert designers perform a variety of material and design tests resulting in a range of first-class functional products of superior quality & durability that one will appreciate and get the best results with.

Saiya creates social media posts, email banners, and print media for Ritual, under the art direction of Sara Seal of Hello Waldo, and per the brand guidelines created by Josh Emrich of Emrich Office.

Mythology Distillery, based in Colorado, was named Colorado’s Top Distillery and their spirits have won more than 50 domestic and international awards.

Designed elevated private event invitations, magazine ads, brochures, and menu templates within the brand standards established by Moxie Sozo, who created the Mythology Distillery brand.

Beau & Belle Littles is a family owned company based in Loveland, CO. They created their unique swim diaper when their son (Beau!) started having trouble with the ones that existed on the market. Under the art direction of Sara Seal of Hello Waldo, we completely overhauled their brand with a new logo, icons, and custom patterns. We've been so excited for B & B in recent months as their business has grown and they even appeared on Rachel Ray.

The Freeman magazine is the flagship publication of the Foundation for Economic Education. It's a free-market magazine that covers current events, economics, personal growth, culture, and technology. Saiya worked on this fun project under the Creative Direction of Sara Seal from Hello Waldo.

Saiya created custom illustration, layout, and type treatment for each quarterly issue. Concepted, sketched, and revised featured illustration style and subjects within the quarterly themes provided by FEE. Had fun using the text as inspiration for different pull-quote treatments, title treatments, and branded accents throughout.

In addition to The Freeman magazine, print and e-book covers, and various printed collateral, we had the privilege of laying out FEE’s annual reports four years in a row. Creative Direction by Sara Seal of Hello Waldo.

Creating and reimagining infographics played a big role in these - making different data sets visually digestible for stakeholders became something of a passion of mine, and when I say “I love solving problems with design,” this is one of my favorite tools to use.

Custom layout, type treatment, editing, and illustration were updated every year, with small tweaks and advancements made to the brand.

Crowdskout is a platform that powers campaigns & advocacy–it helps you run smarter grassroots efforts while bringing your data together in one place, making it easy to execute targeted, data-driven outreach. Crowdskout’s app helps its clients spin up landing pages and forms to rally supporters to take action on their behalf.

As a graphic designer on the team, I helped design the layout and digestibility of the app, and its responsiveness. In addition to the graphic assets for the Crowdskout app, I contributed to redesigning the website (twice!), and laid out various brochures, reports, and visuals for trade shows and other outlets.

Aided in illustrating promotional animation, designed responsive web pages, as well as email templates and print collateral for some of Crowdskout’s clients.

Redshift Coffee is a coffee roastery based out of Englewood, CO. They roast meticulously sourced exquisite coffees from around the world. The coffees are rigorously cupped and sampled for the selection of only the finest lots. They roast with small batch precision in their fully restored Sivetz fluid-bed air roaster.

Saiya created the brand and assets for Redshift.

Real Heroes is a book by Lawrence W. Reed of FEE that gives us forty flesh-and-blood models of character in action, highlights memorable quotations from each hero, and features a summary of lessons at the end of each profile.

Concepted, sketched, and revised the cover of Real Heroes based on the brief and our feedback from FEE. We came up with a lot of great ideas, and our favorite option is below left. FEE elected to go with a type treatment to take emphasis off of specific people on the cover, leaving a sort of open potential for any reader to become a “real hero.”

Creative Director: Sara Seal

Liquid Mechanics Brewing Co. is an award winning neighborhood craft brewery in Lafayette, Colorado.

Under the creative direction of Sara Seal from Hello Waldo, we created can designs and illustration in collaboration with Emrich Office, who created the Liquid Mechanics brand.