oVertone is a scrappy hair coloring conditioner brand that empowers people to skip box dye and pricey salon touch-ups, and achieve vibrant hair color without excessive damage.

oVertone released a new product to their portfolio; The Fader Shampoo, to further empower people to take control of their shade. With a new product, new components, and new portfolio came new design needs.

Concepted, sketched, designed, revised, and created final art files for oVertone’s new shampoo packaging. Partnered with Purchasing department, Marketing department, and component / print vendors to create packaging that complied with industry and brand standards. Created subsequent visual assets for campaigns, and maintained portfolio structure as new products and categories were added.